Zomato’s recent advertisement took the country by storm. It begins with a Zomato delivery worker in awe of having realized that he was delivering food to the Bollywood star Hritik Roshan, who says “Jadoo (magic), you reach on time no matter the weather, are you anything less than jadoo (magic)?”. The star proceeds to request the worker to wait for a selfie. While waiting, hopeful music engulfs the screen as the worker’s phone rings with his next delivery order. The worker promptly sacrifices the opportunity for a selfie with his hero and walks back into the rain for his next delivery.
Food Delivery workers for app-based platforms like Swiggy and Zomato have started taking to social media platforms to air their grievances against the company. The allegations point to exactly the opposite of what the gig-economy and its champions claim. Instead of freedom to work anytime and anywhere that is proclaimed by the platform companies, workers are subjected to an algorithmic surveillance regime that scrutinizes their every move. Let us take a look at the concerns raised by the workers themselves.
Work Hours and Zones: